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2020 is only the beginning.

For the first time on Nov. 3rd, a significant block of Gen Zs (aged 13–23) will be able to vote, initiating the beginnings of a political shift that will continue as their numbers increase with each election.

In 2020, Zs will make up 10% of eligible voters, as 24MM will be 18+ (vs. 2016 when only those born in 1997 & 1998 could vote). Critically, Gen Z will outnumber the Silent Generation (the pre-Boomer cohort aged 72+), creating a marked shift in the demographics and political priorities of our voting electorate. In a political system that’s been dominated by Boomers+ for decades, Gen Z/Millennials will now match their numbers at 40% of eligible voters, while the Boomer+ block continues to shrink (40% in 2020 vs. 68% in 2000). …


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It’s not the administration or future corporate owners that hold the real power here.

As the U.S. government and companies continue to battle over access and ownership of TikTok, the fact is Gen Z (13–23 year-olds) has built the success of the app, and are willing to abandon it if a ban or increased regulations alienate their generation. Gen Z’s perspective is critical to understand, given the stakes on an app currently valued around $50 billion.

We talked to Zs about what they love and must remain for TikTok to survive.

For Gen Z, TikTok is so much more than a platform for dance videos. It is literally the cultural epicenter of their generation at the moment. The #1 space where Gen Z comes together to share creativity and laughs, but also news, educational content, politics and organizes social movements. …


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The first in a 3-part series on Climate.

Gen Z has been called the “climate change generation”. Born between 1997–2010, they arrived onto an already heated planet where extreme weather events (record-setting droughts, floods, hurricanes and wildfires) had become the norm.

The past five years of their young lives have been the hottest on record, and they’re aware of climate models that eerily track pivotal climate benchmarks with milestones in their lives. The IPCC projects the earth could exceed 1.5C°(a …


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Highlights from ZSpeaks’ LIVE “GroupChat” on Gender

ZSpeak connected 4 incredible Gen Z thought-leaders (see Gen Z Spotlight below) with corporate and institutional leaders in a LIVE online “GroupChat” on July 29th. We discussed how their generation is re-defining gender, what that means for our culture, and how companies and institutions can represent gender in a way that is relevant and inclusive.

Incredibly informed and thoughtful, here are some highlights on questions posed that our Z panelists schooled us on:

Q: Why is it important to separate sex (assigned at birth) from gender identity?

“You’re born with your sex but your gender is something that’s placed upon you, almost without consent, based on sex. Whereas, we should have the freedom to decide how we want to approach the world and how the world should get to know us.” …


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Gen Z is galvanizing a new era of acceptance and exploration across the gender spectrum. Zs have grown up witnessing historic achievements around legal equality, such as same-sex marriage in 2015 and the Supreme Court’s June ruling to protect LGBTQ workers from workplace discrimination. Their short lifetimes have also been marked by an increased presence of gender diversity, from a plethora of Gen Z LGBTQ influencers, to an openly gay presidential candidate and PRIDE becoming a ubiquitous month-long celebration each June.

Bolstered by these progressive cultural shifts, Gen Z is pushing the boundaries further, literally re-writing the rules, options and language that define gender. …


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ZSpeak “Future Rising” Series (from Global Mosaic)

Look at the past week’s news. Gen Z is at the forefront of current conversations around Black Lives Matter, LGBTQ and immigration rights. We see them fighting for equality in our society on multiple fronts simultaneously. Zs tell us that achieving greater equality is a non-negotiable for their generation. That current inequities are antithetical to their vision for our country.

Gen Z has grown up during a time of glaring inequality. Since childhood, they have also had front-row seats to pivotal, culture-shifting debates in our country around racial/ethnic disparity, gay rights and immigration law. This has created a generation with unprecedented awareness and passion for these issues: “In 2008, California proposed prop 8, which would take away the right to same sex marriage. As a 4th grader, signs around the neighborhood with ‘yes to prop 8’ seemed unfair, and it was one of the first moments in my life when I began to understand inequality.” …


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ZSpeak “Future Rising” Series (from Global Mosaic)

Generation Z is fervently organizing around the Black Lives Matter movement, following the deaths of George Floyd, Ahmaud Arbery, Breonna Taylor and countless others. Zs are taking to the streets in increasing numbers and have a strong voice in the discussion, as this is emerging as their generations’ civil rights movement.

And it’s no wonder. Gen Z’s passion against racial oppression is highly personal. Generation Z is the most racially and ethnically diverse generation in U.S. history. …


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Photo by: Matthew Blum

ZSpeak “Future Rising” Series (from Global Mosaic)

No generation is following the George Floyd events more attentively than Generation Z. Even the youngest Zs are actively participating in the discussion via their social media feeds, while others are showing up at protests, and organizing youth rallies in their communities.

And it’s no wonder. Gen Z’s passion against racial oppression is highly personal. Generation Z is the most racially and ethnically diverse generation in U.S. history. Currently, only 52% of Gen Z are “non-Hispanic white”, and the Census Bureau projects that by 2026, this generation will have a nonwhite majority.

That’s right. Not only is Gen Z now the largest generation in the U.S., but they are literally recalibrating our demographic make-up , who constitutes the “majority” vs. the “minority” and redefining the concept of “race”. …


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ZSpeak “Future Rising” Series (from Global Mosaic)

Thank you for your enthusiastic response to our ZSpeak “Future Rising” launch. We’re thrilled so many of you are interested in Generation Z and their emerging role in our world.

Today we’re focusing on Gen Z’s collective nature. In conversations with Zs, one is struck by how much they use plural pronouns (we/us) over singular pronouns (I/me). This generation sees the problems facing our world as collective crises (such as climate change) that can only be solved by working together, not as individuals: “Our current issues directly impact everyone and we need to work together to fix them.” …


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Introducing ZSpeak “Future Rising” (from Global Mosaic)

I am thrilled to share our ZSpeak series “Future Rising” with you. This is more than just work for us. It’s a true passion project. After decades of studying cultures close to home and around the world, working with Generation Z the past several years has profoundly impacted us. From an unprecedented young age, we see Zs boldly organizing and using their voices to change the trajectory on critical issues like climate change (Greta Thunberg), gun violence (Emma Gonzalez), race, gender and more. Gen Z is elevating what is required from our companies and institutions.

Now, Gen Zs are living through Corona at a pivotal time in their lives. School, college, friends, extracurriculars, proms, graduations and other rites of passage stripped away and replaced with “sheltering” (for most, with their parent/s, perhaps after years away at college/work). But from these isolated spaces, Zs are hyper connected digitally and thoughtfully taking stock. …

About

ZSpeak by Global Mosaic

Elevating the voice of Generation Z through pioneering research, thought-leadership and storytelling.

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